Чунахова Л.В. 

Cross-cultural communication in business: a learning package

Cultural factors have long been known to influence the communication and success potential of competition. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. This learning guide probes some key elements of cross-cultural issues in international business communication and provides a framework for creating competitive advantage for people engaged in international business. 

We hope that this learning guide will help you to master the discipline. 

Good luck, dear students!